How to Use Digital Signage for Marketing: The Essential Guide


Methods to Use Digital Signage for Advertising: The Important Information –

Take a stroll down any procuring road: what number of outlets have put up indicators, clamoring so that you can have a look at them?

In all probability a lot.

And since companies know that clients are continually being bombarded with info, they struggle even more durable to have their indicators catch consideration. This typically means making the indicators:

  • Flashier!
  • Extra colourful!

But when there’s one signage technique that companies typically overlook, it’s going digital.

Digital signage refers to displaying multimedia content material on screens, with varied content material items put collectively right into a playlist. Such content material may be static photos with animated visuals, movies, or perhaps a mixture of those. They will even be accompanied by music!

In comparison with bodily signage, digital signage wins palms down. As a result of even essentially the most colourful static signal can be much less fascinating to take a look at than a digital signal with transferring parts. So how are you going to begin utilizing digital signage to your advertising efforts? Learn on as we cowl:

  • 3 causes to make use of digital signage
  • The place to put in digital signage
  • Methods to get began with digital signage

Take a look at Prime 3 causes to make use of digital signage for advertising –

1. Pack in additional info in an attention-grabbing method –

With digital signage, you’ve way more area for speaking extra info.

That’s as a result of you possibly can arrange your digital signage to show sure info for a preset interval, earlier than transitioning to a different piece of content material. In consequence, a single show signage display can exchange two or extra bodily indicators, saving you a ton of store area that you should use for different functions.

Not solely that: the digital nature of digital signage signifies that you aren’t restricted to utilizing static content material to your indicators.

As an alternative, you possibly can embed movies, textual content and picture animations, and even Hollywood-worthy visible results—that are sure to assist your indicators stand out extra than simply an unmoving picture or design.

Nevertheless, understand that individuals will want time to learn what’s in your digital signage. Which means that for an excellent person expertise, each bit of content material ought to keep on the display for a adequate length earlier than it’s changed with one thing else. To nail the right play interval, take a look at your digital signage on your self and your workers beforehand.

2. Replace your (de)indicators immediately –

From time to time, you’ll wish to replace your indicators to showcase what you are promoting’ newest merchandise, promotions, costs, and extra. If you happen to had been utilizing bodily signage, this may contain:

  • Throwing away all of your present indicators,
  • Reprinting them to share the brand new info, after which
  • Distributing and placing up your new indicators on what you are promoting premises.

It is a lot of labor, particularly if in case you have a number of branches and must replace your indicators for all of them. Accordingly, your new marketing campaign or promotion may take longer to roll out.

And in case you uncover a typo or mistake in your bodily signage, you’d must repeat the above course of to repair the problem.

With digital signage, nonetheless, such trouble and delays can be a factor of the previous.

Utilizing your digital signage platform, you possibly can effortlessly replace your signal content material. After that, it’ll take just a few clicks so that you can push out your new digital signage to all of your screens immediately. Speak about velocity and comfort!

3. Elevate your in-store expertise –

Regardless of the expansion of e-commerce over time, companies can’t afford to miss the demand for in-person procuring.

In a 2021 survey of 1,000 American customers performed by digital signage expertise platform Raydiant, as an example, practically half (or 48%) of them shared that if given a alternative, they would like to buy at a bodily retailer as a substitute of on-line.

Nevertheless, don’t anticipate clients to come back flooding into your bodily retailer simply because you’ve one. You’d nonetheless must put within the effort to domesticate a superior buyer expertise that will get clients within the temper to go to— after which spend with you.

For instance, you possibly can:

  • Generate curiosity in your choices utilizing enticing animated banners
  • Run limited-time reductions that change each hour
  • Show ambiance movies to create an immersive in-store procuring expertise

And the flexibility of digital signage, which might dynamically show any advertising content material you possibly can consider, makes doing all the above potential.

The place to put in your digital signage: 3 concepts –

1. Restaurant menu boards –

Relying in your restaurant setup, chances are you’ll be displaying your menus on bodily menu boards as a substitute of handing out paper menus. However what in case you had a particular promotion?

On this case, you may must print new menu boards or brochures to promote it. Both means, you’d be throwing away all these advertising collaterals on the finish of the promotion. Not precisely essentially the most environmentally pleasant method.

So why not show your menus utilizing digital signage as a substitute? You’ll be capable to replace your menus on the fly to mirror your limited-time promotions, then revert to your regular menu as soon as the promotion has ended, with zero bodily waste.

For instance, Canadian pizza joint Freshslice Pizza makes use of digital signage to show its menu in its pizza retailers:

2. Shelf labels –

If you happen to run a retail retailer, you’d understand how a lot of a trouble it’s to print and paste all these tiny pricing labels to your merchandise. Particularly in case you inventory a whole lot and even hundreds of merchandise, and commonly change your costs.

The higher resolution is to make use of digital signage to show your costs electronically. Whereas putting in digital signage screens for every product you promote will take some preliminary outlay, you stand to reap vital value financial savings afterward.

That’s since you save on the:

  • Monetary prices of reprinting your pricing labels, whether or not because of worth adjustments or put on and tear of present labels
  • Manpower prices of changing your pricing labels, as a result of your employees will now not need to swap out the labels one after the other

Simply check out these candy digital signage shelf labels that German grocery store chain Edeka is utilizing:

3. Foyer screens –

Whether or not you run a resort, clinic, or another enterprise that has a foyer in your premises, digital signage is virtually vital in your foyer.

Clients will collect in your foyer earlier than going about their actions, so it’s a first-rate place for sharing important buyer info. Utilizing digital signage can assist you talk such info with out plastering your foyer partitions with numerous bodily indicators.

For inspiration, take a look at the digital signage that Coronary heart Mountain Listening to Middle has put in in its lobbies.

The clinic makes use of its foyer screens to show info resembling:

  • Healthcare suggestions
  • Listening to loss-related trivia
  • Stay climate feeds
  • Public well being reminders

Such content material retains the clinic’s sufferers entertained whereas ready for his or her appointments, and can even assist put them comfortable if they’re feeling anxious.

Methods to get began with digital signage?

Excited by the prospect of utilizing digital signage? Then let’s check out how one can get began. And don’t fear if the method sounds daunting—there are platforms that do a lot of the heavy lifting for you:

1. Create your digital signage content material

Step one is to design your indicators. When you can have interaction an artist to supply your digital signage content material from scratch, a graphic design platform gives an particularly inexpensive various.

For instance, PosterMyWall sports activities over 1,300 lovely digital signage templates that you could modify utilizing a drag-and-drop editor. Decide your favourite template, then customise it to suit your signage wants.

You may change the template’s textual content, colours, and even add movies to animate your digital signage. The probabilities are limitless.

Repeat this course of to create as many digital content material items as you want, and put collectively your digital signage playlist.

2. Set up your digital signage content material

When you’re blissful along with your digital signage playlist, it’s time to place them up.

Begin procuring round for digital signage suppliers that may provide you with the screens, and set up them in your behalf. All you’ll need to do is to feed the screens your digital signage playlist, and watch as your screens come to life along with your gorgeous content material.

If you happen to’re utilizing PosterMyWall to design your digital signage, you’ll be glad to know that it has direct integrations with digital signage suppliers resembling Raydiant and NoviSign. This implies that you could seamlessly switch your digital signage content material from PosterMyWall to your account with these digital signage suppliers—no handbook exporting or re-importing wanted.

After that, add your digital signage content material to your playlist, set the length for every content material piece, after which hit play to point out off your digital signage to the world.

How will you utilize digital signage to maximise your advertising efforts?

The indicators—pun not supposed—are unmistakable: if you wish to jazz up your advertising and communication campaigns, then digital signage is the way in which to go.

Put up your digital signage virtually anyplace you’d usually put a static (learn: boring) bodily signal, then begin curating your digital signage playlist. As talked about, you possibly can faucet on a digital signage template from PosterMyWall to craft your digital content material, and get excellent outcomes as in case you had paid knowledgeable graphic designer for the job. Your clients won’t ever know the distinction.

Your chosen digital signage supplier can even oversee the signage set up course of, leaving you free to concentrate on operating what you are promoting. And if you must modify your digital signage, merely make the tweaks in your graphic design platform and sync the adjustments over. You’ll have your screens up to date in a flash.

In a world the place most companies nonetheless depend on bodily signage, digital signage can assist you differentiate your self and compel clients to go to your retailer over a competitor’s. Don’t miss out on this chance to seize most consideration, talk info with influence—and finally, increase your gross sales and income.

Writer Bio –


Siew Ann Tan is a contract B2B SaaS content material author for the digital advertising, entrepreneurship, and tech niches. She leverages her 4+ years of sensible expertise in website positioning, e-mail advertising, and Instagram advertising to supply artistic, well-researched articles for PosterMyWall,, GoDaddy, Fusebill, and others.


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